The Innovation and Technology Conference for Information Professionals
29 October 2012
30-31 October 2012
olympia conference centre
london, uk
Re-imagine, Renew, Reboot: Innovating for Success

Wednesday 31 October 2012
The journey to digital at the British Library
09.00 – 10.00
, The British Library

Roly Keating was the BBC’s first ever Director of Archive Content, and a former Controller of BBC Two. He developed and implemented the BBC’s digital strategy for its programme library. In September 2012 he will take up his new post as Chief Executive at the British Library.

The digital revolution is opening up enormous opportunities to the British Library. It is enabling large parts of the national collection to be widely shared both within the UK and globally; for the digital unification of ancient manuscripts separated across continents, and for increased collaboration between researchers.

Expectations of what can be achieved are understandably high, and the challenges in meeting these considerable. Protecting copyright, ensuring material that is ‘born-digital’ is preserved, and dealing with the huge scale of the digitisation task are just some of the issues the British Library is tackling on its journey to digital.

Coffee break. Sponsor Showcase opens
10.00 – 10.30
Track A - Rethinking Search
A201 - Super searching
10.30 – 11.15
Moderator: Rurik Thomas Greenall, NTNU
Search turns social: resistance is futile
, RBA Information Services [United Kingdom]
The unknown Google: Google features and functions not seen on the search bar

It has been many years since web search results were simply based on how often your search terms occurred in a document and where. Now the order of your results is determined by location, personalisation and your social networks and interactions. Can we use and control this so-called personalisation to our advantage when carrying out serious research and what are the new essential tools for research? Google has become the search engine of choice for many. However Google offers much more than search or even Google+ social media. Other tools include Google Books, Google’s Art Project, Google Public Data and Google Trends. Learn about the hidden and mostly unknown functions and why they are important for information professionals.

A202 - New views on search
11.30 – 12.30
Anything but the Library: Dealing with Student's Library Anxiety in the Digital Age
, Illinois Institute of Technology, Chicago
Image conscious - how teens search the internet now
, Kingswood School
Beyond coverage: a quantitative comparison of search and retrieval in Google Scholar vs Scopus/Web of Science
, Utrecht University Library
, Utrecht University Library

Search is always changing and information professionals need to understand how their users search in order to provide client-centric services and products. Teenagers search differently - they type questions into search boxes and click on images in search results. How should information professionals respond to these adapted search techniques? Google Scholar has become increasingly popular as a general search engine for academic research papers next to Scopus and Web of Science (WoS). How does Google Scholar compare with Scopes/WoS from a user perspective?

Lunch break and visit the Sponsor Showcase
12.30 – 13.45
Track A - Rethinking Discovery
A203 - Web scale discoverability
13.45 – 14.30
User searching behaviour models
, University of Illinois at Urbana-Champaign
, University of Illinois at Urbana-Champaign
Primo and Summon: perfect together?
, Washington University in St Louis

If libraries are to provide the services their users need, it is imperative they understand how users are really using their products and services. Our current understanding of user searching behaviours is incomplete and studies reveal contradictory results. The University of Illinois at Urbana-Champaign Library (with other academic libraries) has been gathering detailed transaction log data on user searching. Princeton University Library decided to select a new discovery service to improve users’ access to the array of resources available to them. Hear how they worked through the selection process and moved forward with a hybrid implementation of Primo (from Ex Libris) and Summon (from Serials Solutions).

A204 - Improving discovery
14.45 – 15.30
Moderator: Robin Smith
, AGI - Information Management Consultants (Germany)
Improving the discovery of research materials in developing nations
, ProQuest

In German-speaking countries, an increasing number of libraries have been adding tables of content (TOC) and keywords into their catalogues. Users find the TOC information helps them search more effectively, whatever their location. The information landscape in developing countries is also changing. Libraries now have online access to free or low cost content but often researchers and students are not trained in information literacy. Librarians at Serials Solutions are volunteering for a World Health Organization project to make a difference to how information is discovered in developing countries.

Coffee break and visit the Sponsor Showcase
15.30 – 15.45
Track B - Rethinking Marketing and Performance
B201 - Analysing your services and users
10.30 – 11.15
Moderator: Michael Stephens, San Jose State University & Tame the Web
Building information services from scratch
, formerly London Legacy Development Corporation (LLDC)
Cataloguing your customers – a liaison tool for recording and analysing customer information
, Barrington Library, Cranfield University at the Defence Academy (UK)
, Barrington Library, Cranfield University

Hear how the LLDC developed IT and Information Services from scratch, using data mapping and other tools and processes to identify user requirements, as it had to quickly mobilise to take over London's Olympic Park. How are you measuring your transactions and analysing information about your users? Staff at Barrington Library decided to throw out unwieldy spreadsheets and use open source software to develop the Barrington Liaison Tool (BLT) which provides a searchable current and archival record of all forms of communication between library staff and the academics, researchers, and administrative staff they support.

B202 - Spreading the message
11.30 – 12.30
Moderator: Katherine Allen, Information Today Ltd
Marketing libraries using memes
, National University of Singapore
Using IFTTT to connect and spread your message
, Surrey County Council Library Service
Your website stinks – and it's your fault!
, Grand Valley State University

How can you ensure that your stakeholders are aware of your services and products – and what you can do for them? By using text based and video memes, the National University of Singapore Libraries developed a new style of marketing. IFTTT (If This Then That) is a free online service that enables users to easily connect over 40 different channels and share information. IFTTT can be used to manage information flows and spread marketing messages with limited time and resources. If your users are frustrated by your library website, it might be that is has not been designed with them in mind. Hear how libraries can build useful, usable websites that can adapt to user needs.

Lunch break and visit the Sponsor Showcase
12.30 – 13.45
B203 - Evidence and impact
13.45 – 14.30
What does the evidence tell us about institutional repositories?
, Cetis, University of Bolton
, University of Warwick
Library Impact Data Project
, University of Huddersfield

What does the latest evidence tell us about the impact of library services? This session presents the latest findings of JISC’s Library Impact Data Project, which sets out to measure the impact academic libraries are providing to their students. The project seeks to investigate the potential causal links between library usage and final grades. What does the evidence tell us about the current provision of institutional repository services? Is there a need to reboot and re-imagine the approaches?

B204 - Demonstrating and delivering ROI
14.45 – 15.30
Information, libraries and the bottom line
New frontiers for research: data sets
, Online Searcher magazine

It is a paradox that when much economic activity, education, health and welfare is so heavily based on information and knowledge assets, that the skills which help us manage and exploit those assets seem to be experiencing a decline in demand. How can libraries develop and demonstrate return on investment (ROI). Internet librarians have the perfect skill set when it comes to helping their organisations transform raw data into actionable knowledge. Data research presents a new opportunity for librarians to maximise their contribution to organisations.

Coffee break and visit the Sponsor Showcase
15.30 – 15.45
Track C - Rethinking Roles
C201 - New roles
10.30 – 11.15
Moderator: Marydee Ojala, Online Searcher magazine
Moderator: Ulla de Stricker, de Stricker Associates
What will LIS graduates be doing in 25 years? The future of our profession
, de Stricker Associates
Library science outside of the library – jobs in interactive media
Ready for take-off: the airport librarian and The Airport Library
, ProBiblio

It's inspiring to watch dynamic young professionals succeed. Yet our once clearly defined profession is splintering into many subspecialties and our skill sets appear to be subsumed into other professions. How will changes in media, communication and publishing impact the way today's LIS graduates will work 25 years hence? There are new opportunities for information professionals to use their skills in interactive media roles outside the library. Some Dutch librarians have re-invented library roles and services - by deciding to take the library to the people. Following on from the successful ‘libraries on the beach’ project, the next step was the opening of The Airport Library at Schiphol Amsterdam Airport. What does this success tell us about how library roles might develop?

C202 - New skills, new learning
11.30 – 12.30
The library as facilitator of multimedia content creation: DigiLab
, County Library Gävleborg Uppsala
, County Library Gävleborg Uppsala
Informal learning in the library workplace: the role of unconferences
, Kimberlin Library, University of Nottingham
Thingamabobs and doodads: tech support IS reference
, Plymouth District Library

Library users often rely on staff for technology support. What core technology competencies do staff need and what training strategies can you roll out to help staff keep up to date? In Sweden, the creation of a DigiLab (which is still under development) means that librarians will be able to develop new media and technology skills and become significant digital partners with users and other institutions.  At De Montfort University, library staff attend regular in-house Mashed Library events, which provide information about in-house projects, feedback on external events, and the opportunity to explore new tools and technologies. At Plymouth District Library, tech support is a vital resource to the community – and, when well done, can effectively market library services.

Lunch break and visit the Sponsor Showcase
12.30 – 13.45
Track C - Rethinking Teaching and Learning
C203 - Everyone is learning
13.45 – 14.30
Moderator: Donna Saxby, Kingham Hill School
Using blogs, Twitter & wikis to deliver e-learning
, ScHARR, University of Sheffield
, ScHARR, University of Sheffield
How we stopped giving instructors what we know they need and how that changed everything
, University of Toronto Mississauga

ScHARR runs CPD e-learning courses for library and information professionals. The programme has transformed learning opportunities in the UK, Australia and New Zealand. Librarians at the University of Toronto Mississauga have transformed their training model into an open door, consultative model. Both case studies demonstrate effective and flexible approaches to skills transfer.

C204 - Backchannelling
14.45 – 15.30
Moderator: Aaron Tay, National University of Singapore
Using Google Forms to engage students in your lecture
, Gjøvik University College
Adventures in conversation - nurturing customer relationships and capturing impact through service culture change
, University of Sunderland
, University of Sunderland

Getting students engaged and interested in learning information skills is not easy. Using Google Forms during the class is a way of checking that your students have understood what you are teaching them and are a way of getting direct feedback about the content. The data can also be used later to improve lecture quality. New technologies can be used to nurture conversations between customers and libraries. Conversations help build an understanding of customer needs and can help them articulate the real impact libraries are having on them.

Coffee break and visit the Sponsor Showcase
15.30 – 15.45
Closing Plenary for Tracks A, B & C
Closing Plenary for Tracks A, B & C
15.45 – 16.30
, Kingham Hill School
, San Jose State University & Tame the Web

What have we learnt and what happens next? What immediate changes and initiatives are you taking away with you? What have you heard that needs more reflection and consideration? Join the Conference Chairs in a plenary session that aims to capture and share key learnings from delegates and speakers and focuses delegates on positive changes they can make in the weeks and months ahead.

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