Final Programme — Tuesday, 12 October
Danny SullivanOpening Keynote [Cotswold Suite]
Web Search Engines: A Look Ahead

Danny Sullivan,

Moderator: David Raitt, Editor, The Electronic Library (The Netherlands)

Web search engines and web resources have become ubiquitous personal and business research tools, and offer countless opportunities and challenges for librarians. Danny Sullivan, the editor of will discuss what's new with search engines, including current and future trends that affect search capabilities and results and offer new research techniques. Learn about the latest Google features, enhancements to Yahoo!, Microsoft's anticipated search-centric operating system, paid placement for content owners and advertisers, and other recent search engine developments — and understand how these trends may affect libraries, information professionals, and their patrons and clients. 
Coffee Break & ILI Sponsor Showcase [Courtfield Suite]
Tuesday, 12 October
Track A — Managing Content [Aston/Burford Suite]
Moderator: Jane McConnell, NetStrategy JMC (France)

Managing internal and external content for maximum findability and effectiveness has become a large part of the job for many internet librarians. Experts in this track discuss site search options, including tools for enhancing search such as taxonomies and thesauri, and how to “think globally” about your intranet or portal.
Session A201
Enterprise Search & Findability
Choosing the Perfect Search Engine for Your Organisation
Mikael Thorson, Associate Partner, Infosphere AB (Sweden)

Learn how to take a structured approach to selecting a search engine, considering your user needs and technical and organisational requirements. Mikael Thorson will cover topics including how to determine if a search engine is really a search engine, the roles of users, content, and technology in achieving an effective search capability, and the selection and evaluation process for choosing a search engine.
Enhancing Search: An Update on Taxonomies, Metadata & Thesauri
Leonard Will, Information Management Consultant, Willpower Information (UK)

Learn when and how applying metadata based on a taxonomy or other form of controlled vocabulary can make it easier to find information on your intranet or web site. Understand the pros and cons of acquiring a taxonomy or thesaurus or designing your own, and learn the essential do’s and don’ts of implementing a taxonomy and how to integrate it with your search engine. Leonard Will shares his years of experience in information management and organisation for museums and libraries archives.
Session A202
International Intranets & Portals
Jane McConnell, NetStrategy JMC (France)

Thinking globally about content strategy and management, and finding solutions that support both global strategy and local cultural and business requirements, is a “must” for info pros in multinational corporate environments. In this practical session, learn how to manage problems such as finding the right balance between global guidelines and local autonomy, how to deal with multi-language interfaces and content, and achieving crucial buy-in from marketing, sales, and technical teams around the world. Get some practical guidelines on how to approach internationalisation issues and hear case studies about best practices, “pain” points, and lessons learned.
Delegate Luncheon [Conservatory]
Join your colleagues and the conference speakers and sponsors for lunch, and enjoy an opportunity to get acquainted with other attendees and discuss the topics you’ve heard at the morning’s sessions.
Tuesday, 12 October
Track A (continued) —
Web Search Skills & Resources [Aston/Burford Suite]
Moderator: Marydee Ojala, Editor, ONLINE Magazine, Information Today, Inc. (USA)

Keep up-to-date with developments in web search engines and with information resources that the search engines overlook. This track covers a wide range of issues related to web searching, especially focusing on new approaches to searching.
Session A203
People & Their Machines
The Challenge of Teaching Web Searching
Greg Notess, Reference Librarian, Montana State University (USA)

The constant change among web search engines requires an equally constant exploration of a variety of techniques for teaching. This differs from classic bibliographic instruction. Discover how other instructors manage the complexities of teaching web searching and training users to use Google and other search tools within the larger sphere of information literacy.
Improving Information Retrieval with Client-Side Automation
Allison Stacey, Internet Strategist, WebInfoPro Cambridge (UK)

The processing power of the machines used to search the internet generally goes untapped. Harnessing this power to promote efficient retrieval capitalises on the advantages provided by client-side automation. When employed correctly, client-side automation dramatically changes the scope of
questions answerable on the web.
Coffee Break & ILI Sponsor Showcase [Courtfield Suite]
Session A204
Specialised Search Skills
Reputation Monitoring and Competitive Intelligence
Barbie Keiser, BEK Inc. (USA)

Reputation monitoring is a new use of search technology that has developed from news clipping services and social networking. Differences among the reputation monitors currently available—in terms of sources, methodology, presentation of results, ability to redistribute results, integration with other tools for further mining and analysis—will be highlighted in this forward-looking session.
Clustering of Search Engine Results
Wouter Mettrop, CWI, Hanneke Smulders, Infomare (The Netherlands), &
Paul Nieuwenhuysen, Vrije Universiteit Brussel (Belgium)

An investigation of the automated clustering of identical or nearly identical documents by Google shows that pages are clustered even when they differ substantially in meaning. Users can end up relying on information that represents a cluster, but which is not the most appropriate document in the cluster.
Session A205
Advanced Web Searching
Exploring Shortcuts and Personalisation
Ran Hock, Online Strategies (USA)

Web search engines have been developing shortcuts to help you find airline flight information, do simple arithmetic calculations, track packages, and a host of other things. In addition, personalisation is a hot topic in the search engine world. What value do shortcuts and personalisation have for information professionals? How can you best use these to enhance your searching experience?
Using Advanced Search Techniques
Phil Bradley, Consultant (UK)

The ability to use advanced search techniques is what sets information professionals apart from the millions of casual searchers. Phil Bradley will explore both the advanced search templates available from major web search engines and search syntaxes that allow for field searching to refine search strategies.
Tuesday, 12 October
Track B — Optimising Technology in Libraries [Chalford/Dean Suite]
Moderator: Frank Cervone, Assistant University Librarian for Information Technology, Northwestern University (USA)

This track is a special 2-hour session featuring three technology gurus talking about how to plan for and
put new technologies to work in your libraries. Listen in on their high energy wavelength as they wrap up with a stimulating panel discussion that challenges librarians to expand their horizons and take on new technology projects.
Sessions B201 & B202
Optimising Technology in Libraries
Libraries, Blogs & RSS
Frank Cervone, Assistant University Librarian for Information Technology, Northwestern University (USA)

Weblogs (blogs) are one of the hottest things on the web today, but what relevance do they have to libraries? A lot, according to Frank Cervone. Weblogs can help you learn about developments in any field, but they can also be used to reach out to patrons in new and exciting ways. Listen and learn how
new technologies, such as RSS, are used to provide new, exciting services and how they are being deployed in libraries today. You will also learn what blogs are, about blogging software, and how blogs can be used to provide more effective library services.
Beyond E-Mail! Wikis, Blogs and Social Networking Software
Brian Kelly, UK Web Focus, UKOLN (UK)

We know about using the web for publishing, but several recent innovations offer richer and more interactive ways to support communications and collaboration. For young people, communications tools such as instant messaging and mobile phone technologies are widely used and even replacing e-mail. Brian Kelly will discuss new collaborative technologies, such as wikis and blogs, and the emergence of social networking software. He will describe challenges and strategies for deploying these intriguing, new collaborative tools and show examples of how they are being used in libraries today.
Technology Planning for Libraries: Avoiding Technolust & Technobust
Michael Stephens, Technology Librarian, St. Joseph County Public Library (USA)

Deploying new technologies requires effective technology planning. How do we serve our users with innovative technology and still remain within our budgets? Michael Stephens discusses current hot technologies such as RFID, wifi, MP3s, DRM, federated searching and how they might fit into library technology plans. He will cover what to consider when planning new technology initiatives, including: cost, training, ROI, staffing, etc. Technolust (defined as wanting technology for the sake of technology) is a frequent pitfall for technology enthusiasts. Learn how to create a well-written technology plan that serves as a guide to help you avoid technobust!
Optimising Technology in Libraries (Panel Discussion)
Frank Cervone, Assistant University Librarian for Information Technology, Northwestern University (USA)
Brian Kelly, UK Web Focus, UKOLN (UK)
Michael Stephens, Technology Librarian, St. Joseph County Public Library (USA)

Join the three speakers in this special session for stimulating discussion of where technology for libraries is headed, which new developments they see as best bets for successful projects, and their tips on strategies, deployment, and technical problems.
Delegate Luncheon [Conservatory]
Join your colleagues and the conference speakers and sponsors for lunch, and enjoy an opportunity to get acquainted with other attendees and discuss the topics you’ve heard at the morning’s sessions.
Tuesday, 12 October
Track B (continued) —
Technology Tools & Practices [Chalford/Dean Suite]
Moderator: Frank Cervone, Assistant University Librarian for Information Technology, Northwestern University (USA)

Usability testing, design tools, strategies, techniques, and other technology tools and practices are part
of the modern information professional’s toolkit. Providing electronic resources and services means making them available in accessible, easy-to-use, and attractive formats. Hear from info pros in this track about how to harness the latest technology tools and implement best practices for content integration, access, and usability.
Session B203
Usability Testing: Learning & Doing
Elaina Norlin, Senior Program Officer, Institute for Museum and Library Services (USA)
Lesley Moyo, Head Gateway Libraries, Penn State University Libraries (USA)

Many libraries have employed usability testing to improve the design of their web sites, but usability testing is more than just a way to make your web site visually pleasing. If it is done well, usability testing also can improve access to the vital services you pay for and provide to your users. Hear practical information and useful tips on how to conduct usability testing, and learn how to use usability data and improved web design to assess the delivery of information services. See examples of usable and not-so-usable academic library web sites and understand how site organisation affects the user’s search experience.
Coffee Break & ILI Sponsor Showcase [Courtfield Suite]

Session B204
Digital Library Design
Roar Storleer, Senior Research Librarian, University Library of Trondheim (Norway)

The new UbiT Web from the University Library of Trondheim in Norway is just about to be launched after an intense, 2-year effort to develop a digital library that has well-organised, structured, and user-friendly pages. Hear how the programmers met the demands of the editorial group and collaborated to build a usable site. Usability, digital design, and virtual resources for vision-impaired clients means unique twists and challenges. Learn about the challenges of building virtual services using audio-based technologies to supplement web-based ones, and see examples of such services from around the globe.

Session B205
Federated Searching: The Next Generation of Library Services
Frank Cervone, Assistant University Librarian for Information Technology, Northwestern University (USA)
Alice de Jong, Developer, Peace Palace Library (The Netherlands)

Understand what federated searching and context-sensitive linking are and how they combine to provide integrated access to full-text resources. Using his work at a major U.S. university, Frank Cervone explores the concepts and technologies employed to implement federated search and looks at implementation questions and concerns. In addition, he covers what software is currently available and
how various standards, such as OpenURL, OAI, and XML, relate to these new services. Alice de Jong shows how the Peace Palace Library solved a piece of the federated search puzzle by developing its own, home-grown link resolver, Plinklet. Building a “Plinklet” is an inexpensive and flexible alternative to commercial solutions that is very do-able for smaller institutions.